Open-source playbook · 04 of 20 · For marketing
One round of ad creatives takes a designer two days, so you test far fewer ideas than you should.
The systemTurns one brief into a dozen on-brand static ads, in every size you need, in about 45 minutes.
// The difference
Same brief, same brand. One person instead of a small team, and a dozen ideas ready to test at once.
Today2 days · a few people
With the system45 min · 1 person · 12 ads
Brief → angles → copy → visuals → brand check → your pick → export
Our own team’s numbers, for a full set of on-brand ad images.
// How it works
The brief goes in at one end and finished ads come out at the other. Your brand kit feeds every station, so nothing comes out off-brand.
You write 4 lines: product, audience, offer, goal.
5 minAI writes 12 different angles: the pain, the proof, the offer, the before/after…
3 minA headline of 7 words or fewer, one support line and a CTA for each angle.
3 minAn image for each ad, from your photo library or an image model, laid into your templates.
15 minAutomatic: colors, logo, fonts, text length, banned words and claims.
2 minYou choose the winners, ask for changes in plain English, and approve.
15 minEvery approved ad in 1:1, 4:5, 9:16 and 1.91:1, named and ready to upload.
2 minBrand kit, read at every station
Stored in your Company Brain
// What comes out
Sample output for a fictional reporting tool. Each ad tests a different reason to buy, which is where most of the learning in paid ads comes from.
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Try it freeEvery approved ad, exported in
1:14:59:161.91:1// Why they come out on brand
// For your tech lead
Most teams already have what this needs: a brand kit, a few good past ads and an ad account. The build is mostly templates and rules.
| Job | Use | Or |
|---|---|---|
| Angles and copy | Claude | ChatGPT, Gemini |
| Images | Your photo library + an image model (GPT Image, Gemini, Ideogram) | Stock photos |
| Layouts | HTML templates rendered to PNG | Figma or Canva templates via their API |
| Running the steps | n8n | Make, Zapier, or a short script |
| Brand kit and past winners | Company Brain | A shared folder |
| Where ads go | Meta and LinkedIn Ads (upload as paused drafts) | Manual upload |
Start simple1 day
One saved prompt with your brand rules for angles and copy, and your existing design templates for the visuals.
Production1–2 weeks
n8n runs brief → angles → copy → images → HTML templates → automatic brand check → a review page where you pick and export.
Custom3–4 weeks
Adds a learning loop: results from the ad account feed back, so the next brief starts from the angles that won.
A marketing owner who knows the brand, and someone comfortable with templates and n8n for the first one to two weeks. A designer’s time moves from resizing to making better templates.
Needs
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