Open-source playbook · 05 of 20 · For marketing
Your best ideas stay in meetings and voice notes because nobody has time to write them up.
The systemTurns one talk, call or voice note into posts, a newsletter and short video scripts in your voice.
// The problem
The founder said something sharp on a customer call. A product lead explained the product better than the website does. It’s all recorded, and none of it gets written up, because writing it up is a half-day nobody has.
Talk at a customer event22 min · 6 weeks ago
0pieces written
from it so far
All-hands Q&A35 min · 5 weeks ago
0pieces written
from it so far
Customer call, Leeds depot48 min · 3 weeks ago
0pieces written
from it so far
Voice note on the walk back14 min · 2 days ago
0pieces written
from it so far
Sample recordings, fictional company. The last one, a 14-minute voice note, is the one we follow below.
// How it works
The system finds the ideas worth sharing, writes each one up in every format you use, checks it against your voice and hands the batch to a person.
1The source
Voice note · 14 min
Dana Osei, Founder, Quillstone (fictional) · recorded on the walk back from a customer visit
2The ideas it finds
3Written up in every format
3
One per idea, each with its own opening line.
“Field teams don’t read dashboards.”
1
All three ideas as one issue.
Subject: What a ride-along taught me
2
30–45 seconds, with a hook and shot notes.
0–3s: “Your field team has never opened your dashboard.”
1
The long version, for your blog.
“Remove a step”: our best feature request
5
Short lines for slides and graphics.
“We stopped selling to owners.”
4Voice check, on every piece
Dana approves, the team publishes. She approves, edits or drops each piece. The team schedules what she approves. Nothing posts on its own.
You sign off// What comes out
Sample outputs from one 14-minute voice note. The speaker and company are fictional. Each piece is written for its format, not cut and pasted between them.
Post 1 of 3
DODana OseiFounder, Quillstone
Field teams don’t read dashboards.
I rode along with a dispatcher on Tuesday. Forty jobs. Not one login. Everything that mattered arrived as a text.
We’d spent a year making our dashboard better. For the people doing the work, the best version of it was a message that says “next job, 2:40, gate code 4471”.
So that’s what we’re building now.
DraftWaiting for Dana’s approval
Quote line 2 of 5
“The best feature request we got this year was ‘remove a step.’”
Newsletter
Quillstone Notes
What a ride-along taught me
Three things I learned in one day at a depot, and what we’re changing because of them.
Forty jobs went out on Tuesday. Every one of them ran on texts.
The most useful request we heard all year asked us to take something away.
Owners sign the contract. Dispatchers decide whether it gets used.
Reply and tell me which step you’d cut. I read every one. Dana
Video script 1 of 2 · 45 seconds
TimeOn screenDana says
Cut from the voice note’s 3:10–4:05, in Dana’s own words
// Why it sounds like you
Your voice guide and your best past pieces live in the Company Brain. Every draft is checked against them, and anything that sounds like a press release, or claims something the recording doesn’t, is fixed or flagged first.
DraftWe’re thrilled to announce an exciting new chapter for our customers!
Dana never says “thrilled” or “exciting”.
AfterWe changed one thing this month: dispatchers now get a text, not a dashboard.
DraftTeams using Quillstone cut their admin time by 40%.
That number isn’t in the recording.
AfterNumber removed. Ask Dana for the real figure, or leave it out.
DraftExciting times ahead for everyone in field service!
Dana ends on a question, not a cheer.
AfterWhat’s the one step your team would remove tomorrow?
Review boardVoice note, 14 min
Nothing is scheduled or published until a person approves it.
// For your tech lead
Most of the work is writing down your voice: the guide, the words you never use and ten pieces you’re proud of. The pipeline around it is a small build.
| Job | Use | Or |
|---|---|---|
| Where recordings land | A Google Drive or OneDrive folder | a Notion page, Zoom or Meet recordings |
| Transcripts | Whisper (OpenAI) | Deepgram, AssemblyAI, your meeting tool’s transcript |
| Finding ideas and writing | Claude | ChatGPT, Gemini |
| Voice guide and past pieces | Company Brain | a Google Doc or Notion page |
| Running the steps | n8n | Make, Zapier |
| Review and scheduling | A Notion or Google Docs review board | Buffer, Typefully, your newsletter tool’s drafts |
Start simple1 day
A saved Claude or ChatGPT project with your voice guide and ten of your best pieces. Paste in a transcript and get the set of drafts.
Production1–2 weeks
n8n watches a folder: new recording, transcript, ideas, drafts in each format, voice check, then a review board where a person approves.
Custom3–4 weeks
Adds templates per channel, clip suggestions with timestamps from video, and a loop that learns which ideas and formats did well.
A content or marketing lead owns it, with someone comfortable in n8n for the first one to two weeks. After that, the speaker spends a few minutes approving each batch, and the content lead edits and schedules.
Needs
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